01$3,000 · 3 days
PDA Snapshot
Founders who need a fast read on whether the product is safe to push.
Included
- Heuristic UX review
- 10-slide friction report
- 3 quick wins
⦿34 Product Design Audit
Product risk, scored before it compounds.
⦿34 audits UX friction, design-system debt, conversion drag, and trust risk against a 34-point refinement index. You get a verdict, the evidence behind it, and the next sequence of fixes.
Refinement IndexAudit plate 01
Example verdict
27/34
STRIKE
Heavy Friction
DEPLOY
Ship with targeted fixes
STRIKE
Fix before you scale
DIVERGE
Rethink core structure
Verdict two · DEPLOY
Most products are DEPLOY: ready, with refinement to do.
Strong foundations, friction at the edges. Senior precision unlocks the remaining yield. The audit names the next three moves, ranked by lift, then gets out of the team's way.
How the index works →Verdict three · DIVERGE
Sometimes the right call is reset, not redesign.
When fundamentals are wrong, more design hours compound the debt. DIVERGE is the cheapest expensive opinion ⦿34 ever delivers. Honest, structural, and named before the burn rate makes it impossible.
When to ask for the hard read →Senior judgment
AI accelerates output. It does not replace accountability when the product fails.
The audit names what breaks under real users, deadlines, and capital. That requires senior context, not another generated layout.
Why audit now
AI made shipping faster. It did not remove product risk.
Most teams can now generate interfaces, flows, and code at speed. The harder question is whether those surfaces hold under user scrutiny, investor diligence, and enterprise expectations.
⦿34 gives founders and product leaders a senior read before design debt compounds. We score the product, name the failure modes, and sequence the highest-leverage fixes.
- PDA
- Product Design Audit
- /34
- Refinement Index score
- Verdict
- DEPLOY, STRIKE, or DIVERGE
DEPLOYSTRIKEDIVERGE
01
Inconsistent interaction patterns across core flows
02
Conversion paths that ask for trust before they earn it
03
Design systems that exist in Figma but not in production
04
AI-generated MVPs with usable features and weak product judgment
PDA tiers
Pick the amount of certainty your decision requires.
Start with Snapshot for a three-day read. Choose Full Audit when investors or a launch require full evidence. Choose Transformation when the product needs redesigned flows, not just a report.
02$8,000 · 10 days
PDA Full Audit
Product teams and investors who need the complete risk picture before deeper spend.
Included
- Complete UX audit
- Design-system assessment
- Competitive teardown
- Prioritized roadmap
03$20,000 · 4 to 6 weeks
PDA Transformation
Teams that need the audit and the redesign of the critical flows that follow it.
Included
- Full audit
- Redesign of 3 to 5 flows
- Interactive prototypes
- Design-system foundation
What comes back
A memo your team can execute, not a deck that asks for another deck.
Each audit returns a product-risk dossier: findings, evidence, /34 score, verdict, and a prioritized fix list in one document.
Dossier extract
Product Risk Memo
Output10-slide report
Includes
FM-01
SD-02
YR-03
Friction Map
Annotated user-flow evidence showing where users hesitate, abandon, or lose trust.
System Debt Register
A component and pattern inventory that separates reusable architecture from one-off fixes.
Yield Roadmap
A sequenced fix list ranked by effort, impact, confidence, and product risk.
Timeline
Ten days from scope to prioritized fix list.
Day 0 locks scope. Days 1 to 3 walk the product. Days 4 to 7 score findings against /34. Days 8 to 10 deliver the report, quick wins, and execution sequence.
Day 0
Scope lock
We define the core flows, access, competitors, conversion target, and product risk questions.
Days 1-3
Senior walkthrough
A practitioner reviews flows against usability heuristics, trust signals, interaction consistency, and design-system discipline.
Days 4-7
Index scoring
Findings are scored across the /34 model, then reduced to evidence, verdict, and priority.
Days 8-10
Roadmap handoff
You receive the report, quick wins, and the execution sequence your team can start without interpretation.
Objections
The questions serious buyers ask before an audit.
What is the ⦿34 Product Design Audit?
A senior-led review of UX friction, design-system debt, product-market fit, conversion drag, and trust risk. Findings are scored on the /34 Refinement Index with a DEPLOY, STRIKE, or DIVERGE verdict.
We already have a design team. Why bring in ⦿34?
Internal teams carry delivery pressure. We run a short external audit: score the product, map friction, and hand back a fix sequence your team can execute without reinterpretation.
Is this an AI agency?
No. AI speeds analysis and documentation. Senior practitioners decide what to inspect, what to ignore, what to fix first, and what risk the product carries today.
What if the product is already sound?
Then the verdict should say so. A useful audit does not invent work. It states current maturity and names refinements that actually compound.
Why start with the Snapshot?
It is the fastest qualified read. In three days you learn whether the product needs small fixes, targeted intervention, or a deeper rethink before more spend.
Request an audit
Tell us what to inspect.
Include your product URL, stage, core flow, and the risk you need resolved. We usually recommend PDA Snapshot unless the product clearly needs a Full Audit or Transformation.